During my time as a Social Media Intern and Sales Associate at ShuzyQ Boutique in Anchorage, Alaska, I learned how powerful strategic content can be in transforming a brand’s digital presence. When I first stepped into the role, the boutique’s social media had potential—but lacked consistency, strategy, and a clear approach to engaging its audience. By refining the content strategy, increasing visual quality, and strengthening brand identity, I helped grow ShuzyQ’s Instagram

When it comes to brands identities, it is important to keep it consistent across various campaigns, creators, and platforms. During my time at Orange Slice Marketing, developing internal brand boards helped our marketing team to ensure that every campaign looked cohesive. Here is a step by step guide to creating an effective brand board Logo - Your brand board begins with the visual anchor of the brand -Primary logo -Secondary logo -Icon or mark -B

In boutique retail, customer experience (CX) is everything. Unlike big-box stores, boutiques rely heavily on personalized interactions, curated product offerings, and a strong brand identity to keep customers coming back. During my time as a Social Media Intern and Sales Associate at ShuzyQ Boutique in Anchorage, Alaska, I saw firsthand how intentional customer experience strategies directly influence sales, loyalty, and brand perception.   ShuzyQ’s success wasn’t just about